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AI visibility audit · Step 1
northwind-supply.com
Category tested: “home & garden tools” · Prepared 12 Jun 2026
9/ 20
Visibility index
In one line

AI models can reach your site, but can’t tell what you sell — so you’re rarely recommended, even for terms you should own.

Live query test · scored 0–4
ChatGPT
1 / 4
Perplexity
2 / 4
Google AI Mode
0 / 4
What we checked
Crawlability by AI agentsPASS

Your robots.txt allows the major AI crawlers and key pages render as readable HTML. Nothing is being blocked.

×
Structured data presenceMISSING

No Schema.org Product or Offer markup found. Models can’t reliably read your prices, availability, or what each page sells.

!
Brand signal qualityTHIN

Titles are generic and the About page is a single line. There’s little for a model to quote when describing who you are.

×
Live query testLOW

For “best home & garden tools,” you were named once and cited zero times across three engines — competitors filled the answers.

Priority fixes · ranked by impact
1
Add Product & Offer structured data

Mark up your product pages with Schema.org Product and Offer fields (name, price, availability, brand). This is the single biggest lever for how models understand your catalog.

Impact: HighEffort: MediumOrganic · free
2
Rewrite your About page for clarity

A few plain sentences on what you sell, to whom, and what makes you specialist. Models quote this directly when they describe your brand.

Impact: HighEffort: LowOrganic · free
3
Tighten titles & meta descriptions

Lead with category + specialty instead of the store name alone, so a model can match you to the questions buyers ask.

Impact: MediumEffort: LowOrganic · free

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